Scale AI

Scale AI pricing is quote-only, and since 6 October 2026 the company hasn't kept a pricing page up at all.

Pricing Model:

Pricing Model:

Usage, metered per task, sold under negotiated contracts

Usage, metered per task, sold under negotiated contracts

Usage, metered per task, sold under negotiated contracts

Packaging Model:

Packaging Model:

Good / Better / Best (GBB)

Good / Better / Best (GBB)

Good / Better / Best (GBB)

Credit Model:

Credit Model:

None documented

None documented

None documented

Updated on:

Scale AI pricing: a per-task meter nobody will quote you in public

Scale AI pricing is quote-only, and since 6 October 2026 the company hasn't kept a pricing page up at all. The unit is the task: one image, one video, one piece of text handed to a contributor. Scale stopped publishing a rate for one in 2023. The only dollar figures it puts in public sit on two AWS Marketplace listings, and both are ceilings that private offers negotiate down from.

Key takeaways

  • Scale meters tasks. Its docs map one task to one item being labeled, and the API exposes projects, batches, tasks and annotations, never hours.

  • scale.com/pricing returned 200 on 25 August 2026 and a 301 to the sales form by 6 October 2026. scale.com/signup redirects there too.

  • AWS Marketplace lists Donovan at $1,000,000 a month for up to 250 users, and Scale GenAI Platform at $1,000,000 for platform access plus $1,000,000 for Scale Token Units.

  • Scale published a real rate card from 2019 to early 2023, starting at 2 cents per image and 6 cents per annotation, then pulled it.

Scale AI pricing in 2026

Surface

What you buy

Published price

Commitment

Scale Data Engine

Annotation, curation, data management

Custom

Annual, volume-based rates

Scale GenAI Platform, direct

Evaluation, RLHF, red teaming, benchmarks

Custom

Negotiated

Scale GenAI Platform, AWS Marketplace

Platform fee plus Scale Token Units

$1,000,000 each

1, 12, 24 or 36 months

Scale Donovan, AWS Marketplace

License, up to 250 users per account

$1,000,000 per month

1 month

Scale Generative AI Portfolio, Google Cloud

Managed service

Private offer only

Negotiated

Self-serve Data Engine

Pay as you go by card

Retired with the pricing page

None

Source: aws.amazon.com/marketplace and console.cloud.google.com/marketplace, read 10 October 2026,

What Scale AI pricing actually meters

A task, and the docs are precise about it for once.

Scale's API reference defines a task as an individual unit of work, with a one-to-one mapping between a task and the data to be labeled. One image, one video, one piece of text, one task, each with its own ID. The GenAI Data Engine docs say the same thing in the same words. Tasks group into batches, batches sit inside projects, and a project binds to one annotation use case.

Annotations are the second leg. When Scale still published rates, every product charged a base rate per item plus a rate per label on it, so the bill moved with scene density rather than file count. Nothing says that split has gone away.

Hours never appear. No contributor-hour unit exists in the customer-facing API, which matters because buyers assume a labeling vendor bills by the hour. The one exception is the AWS listing for Scale GenAI Platform, which adds a dimension called Scale Token Units and then declines to define one. That's the disclosure problem in miniature: Scale names the unit and withholds its size.

What happens when you hit the limit

Nothing public says. Scale documents technical limits and skips commercial ones entirely.

The published ceilings are engineering ones: 30 task-creation requests per second, 2,500 attributes, 10 KB of task metadata, a 120 MB attachment cap, unlimited tasks per batch. Each carries the same footnote, which is to contact support if you want it raised.

On money there's nothing. No spend cap, no throttle, no auto-charge behavior, no word on what happens when a committed volume runs out mid-project. Marketplace buyers get one warning, that entitlements expire when a contract ends without renewal. The rest sits in an order form you see after a sales call.

How Scale AI's pricing has changed across all these years

Scale published rates for three and a half years, repriced them quietly, then withdrew the page.

Date

Milestone

Source

6 Oct 2026

/pricing starts returning 301 to the demo form. /signup redirects there too

Wayback Machine CDX diffs of scale.com/pricing.

25 Aug 2026

Last snapshot with a live pricing page, still offering 1,000 free labeling units

Wayback Machine CDX diffs of scale.com/pricing.

20 May 2026

Reaches the GSA Multiple Award Schedule through Carahsoft on 47QSWA18D008F, with pre-negotiated pricing that stays unpublished

Wayback Machine CDX diffs of scale.com/pricing.

Feb to Sep 2023

Rate card removed. "Rapid" becomes "Self-Serve Data Engine" with free allowances and no rates

Wayback Machine CDX diffs of scale.com/pricing.

Jun 2022

3D Sensor Fusion annotations go from 3 to 15 cents. Text tasks go from 3 to 5 cents

Wayback Machine CDX diffs of scale.com/pricing.

Jan 2022

Rapid publishes entry rates: 2 cents per image, 6 cents per annotation, 50 cents per LiDAR sequence

Wayback Machine CDX diffs of scale.com/pricing.

Aug 2019

First card: 2D boxes at $0.08 per image plus $0.08 per annotation, segmentation at $6.40 per image

Wayback Machine CDX diffs of scale.com/pricing.

Source: Wayback Machine CDX diffs of scale.com/pricing.

Flexprice’s Take

Scale has the cleanest metered unit in this index and the worst disclosure, and the second one cancels out the first.

The unit is genuinely good. A task maps one-to-one to a thing a human looks at, the annotation leg tracks how much work that thing takes, and a finance team can model both without a glossary. The 2019 card proved it could be quoted: $0.08 per image plus $0.08 per annotation.

Then it went. Taking the page down in October 2026 ends a seven-year retreat and leaves a buyer two options, a sales call or a listing whose price is a round million with a 92% discount badge on it. Neither tells you what a task costs. At Scale's size that's a choice, and it's the thing a smaller competitor gets to compete on.

Best For

Teams with a procurement function and a volume large enough to earn a real quote.

Watch Out For

Budgeting from a marketplace list price, which exists to be negotiated away from.

Manish Choudhary

CEO & Co-founder, Flexprice

Selling expert work by the task and need an invoice that shows which tasks?

Flexprice meters work units and bills them alongside subscriptions in one stream.

Flexprice’s Take

Scale has the cleanest metered unit in this index and the worst disclosure, and the second one cancels out the first.

The unit is genuinely good. A task maps one-to-one to a thing a human looks at, the annotation leg tracks how much work that thing takes, and a finance team can model both without a glossary. The 2019 card proved it could be quoted: $0.08 per image plus $0.08 per annotation.

Then it went. Taking the page down in October 2026 ends a seven-year retreat and leaves a buyer two options, a sales call or a listing whose price is a round million with a 92% discount badge on it. Neither tells you what a task costs. At Scale's size that's a choice, and it's the thing a smaller competitor gets to compete on.

Best For

Teams with a procurement function and a volume large enough to earn a real quote.

Watch Out For

Budgeting from a marketplace list price, which exists to be negotiated away from.

Manish Choudhary

CEO & Co-founder, Flexprice

Selling expert work by the task and need an invoice that shows which tasks?

Flexprice meters work units and bills them alongside subscriptions in one stream.

Customer
Sentiment Highlights

Frequently Asked Questions

Frequently Asked Questions

How much does Scale AI cost?

Does Scale AI charge per label or per hour?

Does Scale AI have a free tier?

Why does scale.com/pricing redirect?

Launch usage-based billing this week, not next quarter

Launch usage-based billing this week, not next quarter

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